The Christian music industry is virtually identical to the mainstream, or secular, music industry, with the exception of the focus of the lyrical content of the songs. While Christian music may be aimed at ministering to church congregations, entertaining listeners on the radio or at live venues, or in evangelistic outreach events, the process of creating, marketing and delivering the music remains essentially the same. This requires talented, skilled and creative individuals in a wide range of career fields.
- The recording budgets for major Christian recording acts is generally comparable to their secular counterparts. The record label typically hires a producer to oversee the recording process, according to recordingconnection.com. The producer may hire the studio musicians, the recording engineer, background vocalists and other professions to aid in the recording. She may select the recording studio and help select the songs that go on the project. She is typically well versed in music theory and should have excellent communication skills. The producer may be an accomplished musician and songwriter who is able to contribute to the project. She is typically an expert in the recording process and must be familiar with the capabilities of the recording equipment.
- Christian musicians require the efforts of a dedicated publicity staff in much the same manner as their secular counterparts. Many Christian record labels have in-house publicity departments. Record labels and independent artists may choose to hire independent publicity firms to help with their marketing campaigns. Publicists in the Christian music industry consult with the label and the artist to craft a cohesive message, then work to get that message out to print, broadcast and online media outlets. Publicists tend to develop long term relationships with the press and other influencers, making them an important part of the Christian music industry.
- Artist and repertoire representatives are the bird dogs of the Christian music recording industry, according to Entertainment Management Online. These talent scouts, known in the industry as A&R reps, are responsible for finding, signing, and developing a steady stream of fresh talent. They may attend showcases and concerts, go to clubs or network with signed artists and other industry associates to find talented artists. A&R reps may work with producers to find appropriate songs for the artist, or even help choose the songs that go on the artist's album.